Alquezar renews its corporate identity

Alquezar, a leading company in the design and manufacturing of facilities for the aggregates, concrete, and mortar sectors, has unveiled its new corporate identity. This transformation is not merely aesthetic; it’s a way to better reflect what Alquezar represents today as a company. The goal is to preserve the brand’s essence and historical values while embracing a more modern, innovative, and competitive image in the market.
The update
of the corporate identity symbolizes a natural evolution — a change that
modernizes and strengthens the brand without losing the essence or the
commitments that have defined the company since its inception.
One of the
cornerstones of this brand renewal is Alquezar’s new website. With a more
modern, visual, and intuitive design, it offers easy navigation tailored to
customer needs. It also features updated content on products, services, and
projects, becoming a digital space that enhances the company’s online presence
and facilitates connection with increasingly global markets.
“With this
new image, we want to project outward what we are at our core: a company with
solid roots in the industry, constantly evolving, with our sights set on the
future and on our customers,” says Ana, Head of Marketing and Communication.
This brand
renewal comes at a key moment for Alquezar, as the company strengthens its
presence in various markets and consolidates its position as a specialist in
turnkey industrial project design and manufacturing for the aggregates,
concrete, and mortar sectors.